Frokostfirmaet, situated at the heart of Copenhagen, is a pioneering culinary network that specializes in managing lunch services for small and medium-sized enterprises, a legacy it has upheld for the past 12 years. This unique concept empowers clients to vary their meal sources weekly, albeit for a modest fee.

Driven by an ambitious vision, Frokostfirmaet aspires to double its annual revenue while embarking on a journey to expand its operations. At present, the company maintains a stable turnover, keeping its operations afloat. Nevertheless, substantial growth remains an elusive goal. Data provided by Frokostfirmaet reveals an annual client attrition rate of approximately 5%, offset by the continuous acquisition of new clients, thus preserving the company's market presence.

In a bid to incentivize clients to diversify their culinary experiences and provide valuable feedback, a "progress bar" system has been ingeniously devised and implemented. Users can earn progress towards a reward – the ability to switch kitchens without incurring fees – by consistently submitting weekly feedback via a structured "feedback formula" encompassing a 1 to 5-star rating, tags, and a brief description. Upon completing 10 reviews over a span of 10 weeks, clients unlock this reward, which can be stored and used at their discretion. This gamification approach has proven to be a highly effective solution.